1. make a short introduction using pictures about product launch 2. discuss the individual steps of product launch with your student, highlight the new words 3. what are the product launch challenges? discuss the picture content 4. do the matching exercise using the picture: set up, launch, make, do, ... discuss the differencies (what can you set up? what can you launch? ...) 5. discuss the 5 tips for product launch, highlight the new related vocabulary and ask your student to apply this to a particular project/product...